The brand Diesel did mind its counterfeits, so they came up with their own counterfeit called Deisel. Pointing to the counterfeits of own brands is a reverse way of fighting against counterfeiting. The manufacturer brouhgt this problem up by creating a limited series of counterfeits. This may be the same case of producers who point out that their products are counterfeited because they are of a high quality. In the case of Diesel, this is rather a well thought out marketing move, which is mostly targeted at the collectors of uniques. The problem is that even this limited series will surely be counterfeited in a short time, thus destroying both the intention and the product.
